An instrument with a signature
Cruz Cajon is Heidi Joubert's personal brand of artisan cajons: original flamenco cajons, handcrafted in Andalusia, Spain, and refined over the years alongside Heidi's own playing and her Modern Method for Cajon.
Thousands of Cruz Cajons now live all over the world, and the brand has become one of the most trusted names in cajon — still exclusively sold through the Cajonbox webshop, shipping worldwide.
Before the stores sold cajons
When Heidi started uploading her video lessons to YouTube, there were no cajons in the music stores yet — you had to find a specialist flamenco shop to buy one. And people kept asking her, from the lessons and from the streets of London: where can I get a cajon?
So Heidi began importing and selling PRK Percusión — at that time the finest artisan flamenco cajons in Spain, handcrafted.
Born from a loss
Then, sadly, the PRK artisan passed away. Heidi could not find another cajon on that level — so rather than settle for less, she decided to start her own brand and develop exactly the sound she wanted.
Cruz Cajon was born: original flamenco cajons, handcrafted in Spain by an artisan — the opposite of the factory-made boxes that began appearing in commercial music stores as the cajon grew popular.
Hope, handcrafted
From the very start, Cruz Cajon carried a dream bigger than instruments: to one day build a community around an orphanage in Africa — supporting people with jobs, teaching them the craft of building instruments by hand, with the profits flowing back into the community and orphanage project.
The purpose behind it all: giving hope, and a future, to children who come from very difficult circumstances, broken homes — or no home at all.
From Andalusia to everywhere
Thousands of Cruz Cajons have since been posted all over the world — to India, Japan, China, Canada, North and South America, South Africa, all of Europe, and even islands such as Barbados and Mauritius.
Still exclusively sold on the Cajonbox webshop, Cruz Cajon has grown into one of the most trusted cajon brands in the world.
The models
Played with pride
A growing family of artists around the world proudly plays Cruz Cajon — starting with its first endorser, Heidi Joubert herself. Meet the endorsers here soon.
Constantly evolving
Cruz Cajon has expanded into new models, limited editions, and innovative new instruments — like the recently released Travel and Bongo cajons, already firm favourites — all developed and designed in collaboration between Heidi Joubert and the Cruz Cajon artisan in Spain.
Right now, work is under way on a new Cruz design, new cajon bags, and exciting new accessories and add-ons. Constantly improving, constantly developing, constantly expanding — and this is just the start of the journey.
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