“I am passionate about music, arts, sharing ideas that inspire, laughing and different cultures from all over the globe and how music plays an important part in each language.
But most importantly, I love people and utilise any other form of passion I have to feed my main passion. People.’ – Heidi Joubert
Heidi Joubert was born in South Africa on 4th May 1987 in Pretoria. There was not a moment in life that Heidi recalls not having music as part of her life. Her mother is a pianist who used to practise classical pieces in the background while Heidi and her 4 siblings played legos or monopoly. Singing was the first instrument that Heidi could instantly reach and grab and as she grew up she never spent much time without singing (simply to herself). Having grown up without any TV, Heidi had to feed her own imagination with stories through her music and her love for composing and writing was also evident at an early age. She also danced ballet for a bit and loved acting. At age 6 she started taking her first piano lessons with Maestro Usias van der Merwe (Head of the classical department of the Technician of Pretoria in those days, the same teacher her mother had). Her piano lessons with him continued for only a few months as she found classical piano to require more time and dedication than she could give, she had other instruments she was interested in learning too. She also started playing drum kit as her brothers had a band and turned the garage into a studio with a drum kit. They used to play Grunge, Rock and Metal. Heidi’s first beat on drumkit was played on a Nirvana song at age 4, but she only later really picked up the drums.
During high school Heidi also started taking up the Saxophone. She went on to do a 3 year Music Matric diploma (Kinda like Rockschool for Highschool instead of the standard subjects) which she completed in 2 years, graduating as top drummer, singer, composer and pianist of her class.
One week before Heidi’s 18th birthday she immigrated with her parents to the UK to London where a wild adventure awaited her.
She wanted to study at the Guildhall music school but she did not have the finances for it, and was not legally allowed to work as she was a ‘dependent’ on her father in the UK.
She then started busking to make some money. First on Saxophone, then she formed a duet with guitarist Sebastian Diaz as singer. Heidi will say that busking was the best university she could have gone to! She busked professionally all over London, Cambridge and the UK for over 8 years. During her very early busking years she got introduced to the cajon and Heidi taught herself to play the cajon through countless hours of busking on the cajon. It was during these years that she got very much exposed to Flamenco, latin and world music and she started to venture into these styles with a desire to learn more about the cajon, the music and the cultures.
She added a few video lessons on cajon and what she had taught herself on Youtube in the hopes of helping other people who found themselves in her position; no teachers and no material to learn cajon. She wanted to share what she had figured out about the cajon through a lot of trail and error over a number of years. Those videos started becoming popular as the cajon was also still on the rise to becoming popular. Heidi decided to start a blog page with more info on the cajon and more lessons to create more awareness of the cajon and share the wonders of this awesome new discord with the rest of the world. She also started up her own brand of Cajons that she sells on her website, and she runs the only cajon school in the UK based in London.
Heidi was asked to become Roland international Elcajon and percussion artist, and was the face of the worlds first hybrid cajon, the Elcajon EC-10 by Roland.
The Elcajon was launched at the NAMM show in California and it was Heidi’s first gig as Demo artist. She won ‘Show on NAMM’ award, gave a private demo to Sheila E and even had Stevie wonder join her onstage for a jam during one of her demo’s.